Top 10 Artificial Jewellery Brands in India
We're convinced most jewellery shopping happens late at night.You open one tab looking for a pair of earrings. Twenty minutes later, you've somehow compared six brands, added three things to your cart, closed the website because "I don't need this", and then opened it again five minutes later.Jewellery shopping is weird like that.If you've searched for "top 10 artificial jewellery brands in India", chances are you're doing exactly that right now. Comparing brands, looking at prices, zooming into product pictures to see if the finish looks good.
So we thought we'd make things a little easier.
Sparkle & Glow
Here's the thing.
We're not trying to become the brand that tells you our jewellery is "crafted for the modern woman" or that we "offer something for every occasion". You've probably read those lines a hundred times already while shopping online.
We like jewellery. That's literally where all of this started.
Some of us own four jewellery organisers and still somehow wear the same ring almost every day. And the rest of us buy jewellery because we've convinced ourselves that one more necklace isn't going to hurt.
That's probably why designing jewellery is fun for us. We don't sit there wondering whether something is trendy enough for 2026. We're usually asking ourselves a much simpler question.
Would we wear it?
If the answer is yes, we're happy.
Artificial jewellery has become everybody's best friend over the last few years. And honestly, we're not surprised. Nobody's wearing heirloom jewellery while running errands or going out for coffee on a Tuesday afternoon.
Realistically speaking, most people aren't wearing their expensive jewellery every time they step out for chai or dinner.
Also, can we talk about wedding season for a second? There should genuinely be a scientific study on how quickly people forget their jewellery budget during wedding shopping.
You go online for one pair of earrings, and suddenly you're looking at bangles, necklaces and rings that weren't even on your list.
If you've ever opened a jewellery website during wedding season, you know exactly what we're talking about.
At Sparkle & Glow, we've designed our collections keeping real shopping habits in mind. Which basically means we're assuming you're going to wear that necklace with both your saree and your favourite white shirt. Because that's exactly what we'd do.
You'll find statement jewellery, minimal pieces, festive collections, bridal sets and everyday styles. A little bit of everything, without making it feel like you're shopping for five different personalities.
The nice thing about artificial jewellery is that you don't have to overthink it. You can experiment. Your jewellery collection doesn't need to make sense. Ours certainly doesn't.
Fashion changes all the time anyway.
One thing we absolutely love seeing is how people style jewellery in ways we didn't expect. Traditional earrings with oversized shirts. Minimal necklaces with lehengas. Nothing is off limits anymore.
We're also big believers in affordable jewellery. Nobody should have to spend three business days convincing themselves that they deserve a new pair of earrings.
If you're looking for affordable artificial jewellery brands in India, we'd love for Sparkle & Glow to be where you start.
You can browse our collections here:
The other brands that deserve a mention
We know. Google wanted ten brands. So here we are.
Sukkhi
Sukkhi is one of India's well-known artificial jewellery brands, offering a wide range of fashion and imitation jewellery for everyday wear, festive occasions, and weddings. The brand is particularly popular for its extensive collection of necklaces, earrings, bangles, and bridal sets, making it a preferred choice for shoppers looking for stylish jewellery without a premium price tag.
Palmonas
Palmonas has built quite a fan base over the last few years. Their jewellery feels modern and easy to wear.
Kushal's Fashion Jewellery
If wedding shopping had an official sponsor, Kushal's would probably be somewhere on the list.
Voylla
Voylla has been around forever in internet years. You'll find a huge variety of styles on their website.
Rubans
Rubans is a good place to look if statement jewellery is your weakness.
Yellow Chimes
Affordable and trendy. There's a reason their products keep showing up while online shopping.
Priyaasi
Simple pieces that work well for everyday wear.
Zariin
If you're into jewellery that's a little different from what you usually see online, Zariin is worth checking out.
Zaveri Pearls
Zaveri Pearls is a recognised name in the artificial jewellery segment, known for its traditional and occasion-wear collections. The brand offers a variety of jewellery styles, including kundan sets, pearl jewellery, statement earrings, and festive accessories that complement ethnic outfits.
Can we normalise buying jewellery from multiple brands?
Nobody is handing out trophies for being loyal to one jewellery brand.
Some of our favourite jewellery collections are accidental. Earrings from one brand. Rings from another. A necklace you bought during a festive sale and completely forgot about until six months later.
Jewellery shopping is supposed to be fun. It's earrings. We're not choosing a retirement plan here.
Many jewellery purchases are inspired by festive occasions, fashion trends, and styling ideas we come across every day.
Half our shopping decisions happen because someone else looked nice.
The Best Artificial Jewellery Is the One You'll Wear
Lists like these are always subjective.
Ask my mum, and she'll recommend completely different brands from me. That's the problem with jewellery recommendations. Everyone has favourites.
We're obviously biased towards Sparkle & Glow, and we're completely okay admitting that.
If you've made it this far, here's what we'd like you to take away from this blog. The jewellery you keep going back to is usually the jewellery you'll end up wearing.
Not the pieces everyone else is buying. Not the pieces that are trending this month. Just the ones that make you excited when the package finally arrives at your doorstep.
And if one of those pieces happens to come from Sparkle & Glow, we'll happily take that win.
Frequently Asked Questions
Who are the best artificial jewellery brands in India in 2026?
The popular ones are Sparkle & Glow, Giva, Palmonas, Kushal’s Fashion Jewellery, Voylla, Rubans, Yellow Chimes, Priyaasi, Zariin, and Tribe Amrapali.
Is artificial jewellery worth purchasing?
Of course. Artificial jewellery helps to try out different looks without the investment of real jewellery, especially if you are someone who changes your jewellery styles very often.
Which are some cheap artificial jewellery brands in India?
Some excellent fashion jewellery online at affordable prices include Sparkle & Glow, Yellow Chimes and Priyaasi.
Are imitation jewellery and artificial jewellery the same?
Yes, generally, people use them interchangeably to denote ornaments made with metals other than the precious ones.
Does Sparkle & Glow sell fashion jewellery online?
Yes. At Sparkle & Glow, there is fashion jewellery for every taste, from the most flamboyant pieces to delicate and minimal jewellery that is easily worn daily.